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Canadian Cool: Casalife Pushes the Envelope

Can a graphic designer step outside his comfort zone to design furniture? Can a chef use his kitchen as inspiration for a dining table? That’s the question Casalife owner Rob Whitfield was trying to answer when he asked professionals from related fields to collaborate with him in the creation of Mi casa, Su casa, a new furniture line being unveiled tonight with a swish launch party at Casalife.

Rob gave styleNorth a peek into his digital sketchbook so we could see the translation from napkin sketch to final prototype. Graphic design group Studiolit’s billboard coffee table (above) is inspired by tri-vision billboards and turns the colourful world of advertising into tabletop art.

Nyood chef Roger Mooking took inspiration from his kitchen butcher block to create a piece that morphs from chef’s workstation into a dining table.

The Mi casa, Su casa group includes interior designers Karen Sealy, Carmen Dragomir, and The Design Agency’s Matt, Anwar and Allan, fashion designers Bustle Clothing, Christopher Bates and Evan Biddell, architecture firm raw Design, Toronto nightclub king Charles Khabouth of INK, and CTV etalk co-host Tanya Kim.

Khabouth was influenced by a stiletto heel in his design for a modern dining table, below.

And raw Design targeted urban small spaces with a desk and sofa combo that sports a variety of compartments and storage areas.

Check out all the prototypes at Casalife (171 East Liberty Street, 416.922.2785) starting this Saturday June 20th.

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Thursday, June 18, 2009 by Waheeda
This post was written by - who has written 10 posts on styleNorth.

1 Comments For This Post

  1. Waheeda Says:

    Casalife displayed the sketches and renderings (which we at styleNorth got the preview yesterday) above each prototype at last night’s party. The majority of pieces were modern multifunctional pieces and the scale would work in anyone’s home and compliment many decor styles. No prices yet, but its worth a trip to Liberty Village to see this ‘exhibit’.

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  1. Mi casa, Su casa « Waheeda Harris Says:

    [...] on Style North yesterday, Mi casa, Su casa is currently prototypes with high hopes that customer response puts [...]

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