The colour scheme in my flat is unorthodox, I’m the first to admit it. So I was oddly delighted to see Share Design featuring the Estorage Tablei by Rich Brilliant Willing for IKEA’s PS Collection. It’s as if the piece was riffing on my own living room, the colours are nearly identical. I couldn’t put the Estorage Tablei in my space if I wanted to, it would be matchier than matchy.
Anyways, I’ve been wanting to mention Share Design on styleNorth for months. By some miracle of accident or marketing, the blog landed in my inbox one day and I never unsubscribed. I admire SD for several reasons — its consistency and the modern-but-not-boring taste of its editors are to be commended. I also admire how Share Design has managed to monetize its slick style. Advertising is built into the content (not always, of course), it is obvious but it feels integral, like SD endorses products its editors love anyways.