Fred & Ethel’s Coming-Out Party

The signage may be familiar but inside Leslieville’s Ethel big changes have been taking shape. Store co-founders Greg Perras and Craig Soper have sold the business to new proprietor Shauntelle LeBlanc who has been gradually putting her Mad Men stamp on the place over the past month.

Meanwhile, Perras has moved upstairs and opened Fred, a new and vintage furnishing shop specializing in rustic modern pieces including contemporary shelving and cabinetry made from reclaimed wood by Sandro D’Ulisse (Loft65), below. “If Ethel is a romantic comedy,” says Perras, “Fred is more film noir.”

Both shops are throwing a coming-out party Thursday (November 19) as part of the neighbourhood’s annual Holiday Wanderlust street celebration running from 6 – 10 pm. Thirty nine retailers are taking part in this year’s shop-a-thon — expect holiday decorations and treats; Fred & Ethel will be plying punters with martinis and canapes!

LeBlanc, above, may be new to Ethel but she’s a familiar face on Queen East having run the defunct EyeSpy for two years. A trained interior designer, LeBlanc is offering design services as part of Ethel’s new mix. And should a job call for more extreme measures, Ethel has subdivided the mainfloor showroom to make room for LEED-certified architect Paul Dowsett who operates in the back as Sustain-Able Design-Build-Consult.

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Tuesday, November 17, 2009 by Chris
This post was written by - who has written 865 posts on styleNorth.

6 Comments For This Post

  1. Karen Says:

    I love what’s happening in Leslieville!
    Is it just me or is there a ‘cool and exciting’ buzz in the air there’?!?

  2. BBT09 Says:

    There’s definitely a lot of transition happening there. MacFAB is relocating from Queen STreet west to Leslieville. Pazo Modern has a new and bigger store.. and initially I thought Eyespy is reopening another store at somewhere neear Carlaw… but I guess it’s been Ethel all along! Leslieville is by far my favourite neighbourhood with my fave stores and fave coffee place. I’m visiting the new Ethel and Fred this weekend!! and OOOoooo.. I love that dining set!!!!

  3. Lin Says:

    Good to have you back!

  4. John Says:

    I’ve never been to Canada, but I’m alreading recognizing the name “Leslieville” just from the fantastic posts I’ve seen here over the past year or so. Chicago’s not so far away… methinks I need to take trip up there!

  5. Matt Says:

    welcome back!!!!!

    these stores are awesome and YES! Leslieville is here to stay!

    Will you be out on thursday????

  6. Joy Says:

    The opening was fabulous! Thanks Shauntelle and Dave!

    My pottery looks great in the store too!

    All the best!

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