The signage may be familiar but inside Leslieville’s Ethel big changes have been taking shape. Store co-founders Greg Perras and Craig Soper have sold the business to new proprietor Shauntelle LeBlanc who has been gradually putting her Mad Men stamp on the place over the past month.
Meanwhile, Perras has moved upstairs and opened Fred, a new and vintage furnishing shop specializing in rustic modern pieces including contemporary shelving and cabinetry made from reclaimed wood by Sandro D’Ulisse (Loft65), below. “If Ethel is a romantic comedy,” says Perras, “Fred is more film noir.”
Both shops are throwing a coming-out party Thursday (November 19) as part of the neighbourhood’s annual Holiday Wanderlust street celebration running from 6 – 10 pm. Thirty nine retailers are taking part in this year’s shop-a-thon — expect holiday decorations and treats; Fred & Ethel will be plying punters with martinis and canapes!
LeBlanc, above, may be new to Ethel but she’s a familiar face on Queen East having run the defunct EyeSpy for two years. A trained interior designer, LeBlanc is offering design services as part of Ethel’s new mix. And should a job call for more extreme measures, Ethel has subdivided the mainfloor showroom to make room for LEED-certified architect Paul Dowsett who operates in the back as Sustain-Able Design-Build-Consult.